Relevant Courses & Coursework:
Principles of Marketing - MAR 2023
TOPICS
Gain a basic understanding of the functions of marketing.
Develop a working vocabulary of marketing terminology and become familiar with marketing concepts.
Understand the role of marketing in an organization and the development of marketing strategy in both domestic and global markets.
Understand the application of marketing techniques to real world problems.
ASSIGNMENTS
Active Learning Lab - Marketing Simulations
Weekly quizzes based on WSJ articles and how they relate to our current module
Integrated Marketing and Sales - MAR 3407
TOPICS
Learn the relationship between buyer and seller
Utilize different strategies to deal with different clients
Enhance public speaking skills
ASSIGNMENTS
Buyer/Seller role plays every two weeks
Quizzes on various LinkedIn Learning videos, with that a certification for each. Mostly based on how to become a better seller
Creation of unique company that provides a product/service
Weekly presentations on your company. Some weeks we would have to present to corporate professionals where we would receive immediate feedback
Management of Organizations - MAN 3025
TOPICS
Explain what motivation is and why managers need to be concerned about it
Recognize what it takes to successfully lead a team and how to deal with conflict
Identify interpersonal management styles, how they impact individual and team behavior
ASSIGNMENTS
Online discussions through “PackBack” on the module content. This created a space for critical thinking and collaborative learning
Session deliverables in person each session
Integrated Marketing Communication - MAR 3323
TOPICS
Creating a unified image between advertisements
Understanding brand image, brand awareness, brand association
Learning how to successfully reach your target audience
ASSIGNMENTS
IMC Final Project- creating your own unique brand/service and explaining how you are going to market said product/service to your target market
Individual Assignment based on utilizing your knowledge of the course to spot a real world example of a successful marketing campaign
Applied Business Technologies - GEB 4513
ASSIGNMENT
Presentation where you had to create a powerpoint on a potential partnership between two companies and present on why it would be beneficial for both to collaborate
Business Finance - FIN 3403
Managing Small Business Finance - ENT 4412
Supply Chain Management - MAR 3203
Essentials of Human Resources Management - MAN 3302